Site builder, subscription or a studio that does it for you? Real prices from their own websites, what you pay in hours, and when a builder is the right call.
By Linus Grahn, Byggarn. Published 2026-09-23, updated 2026-09-23.
A small business has three common routes to a website. You build it yourself in a site builder, you sign up for a subscription where someone sets it up for a monthly fee, or you hire a studio to do the job. All three work. They suit different businesses. Here is what they cost according to the providers' own websites, and when the cheapest option is the right one.
Site builders: Wix, Loopia, Hemsida24 and others
A site builder is a tool where you pick a template, fill in text and images and publish. Wix is the best known: you pick a template, build it yourself and pay for a monthly plan. One.com and Webnode offer similar builders. Loopia's sitebuilder starts at SEK 159/month with templates, according to their website, September 2026. Hemsida24 has plans from SEK 69 to SEK 907/month, according to their website, September 2026.
What you pay in hours
The builder is cheap because you do the work: template, copy, images, forms, domain, and checking it all on mobile. If you have done it before, it takes a weekend. If not, it takes several evenings. Then come the questions the template does not answer. Which pages do you need, what goes first, which words do your customers search for, and how does Google or ChatGPT understand where you work? Count what a couple of weekends are worth in your normal job.
Subscriptions and cheap studios
Eniro's former website offering now redirects to teamrobin.com, which costs SEK 1,059 to SEK 1,589/month with a 6 to 24 month lock-in, according to their website, September 2026. You skip the build work and the big upfront invoice; check the total over the full term and what happens to the site and domain when you leave. Smaller WordPress studios advertise from about SEK 3,000 for a business site, usually a ready theme adapted with your logo and copy. Check who writes the text, how many changes you get and who handles updates afterwards.
The comparison, straight
- A site builder is cheapest in kronor, costs the most of your time and suits you if you want to build it yourself.
- Loopia's sitebuilder starts at SEK 159/month and Hemsida24 runs SEK 69 to SEK 907/month, both according to their websites, September 2026, and in both you do the work.
- Teamrobin.com costs SEK 1,059 to SEK 1,589/month with a 6 to 24 month lock-in, according to their website, September 2026, and someone else sets up the site.
- A cheap WordPress studio advertises from about SEK 3,000, and what you get depends on what is included in copy, changes and hosting.
- A studio that designs, structures the copy, builds, hosts and answers costs more up front but takes over both the work and the responsibility.
When a builder is the right choice
Honestly, sometimes it is. A hobby or side project that does not need customers, a page for a one-off event that is over in a few months, a genuinely tight budget where you have more time than money, or simply enjoying doing it yourself. Then pick a simple template, keep the text short and test it on your phone before sharing the link. If the site needs to bring in work and you do not have the time, let someone else do it.
Byggarn's option
Byggarn is a web studio in Lund, working across Sweden and the Nordics in Swedish or English. No templates. We design, build, host and maintain the site, and the person answering +46 10-189 87 99 has a name. Linus Grahn builds the sites.
- Mini costs 995 SEK/month, no lock-in, 3 months notice, with hosting, SEO, AEO and support included.
- Package 1 costs 1,395 SEK/month on a 12-month term or 1,795 SEK/month on a 6-month term.
- Package 2 costs 2,295 SEK/month on a 12-month term or 2,795 SEK/month on a 6-month term.
- To own the site outright, Level 1 costs 14,995 SEK for three pages, Level 2 costs 29,995 SEK and Level 3 starts at 44,995 SEK, with hosting at 795 SEK/month and no lock-in.
You pay half after the first draft and the rest when it is done, two change rounds are included and the site is usually live in about 14 days. All prices are ex. VAT. Run your own numbers at /vad-kostar-en-hemsida.